Disruptive strategies work and minimise envy
Creative ideas can be kind of stupid but they should not be killed at birth, writes Rory Sutherland.
If you want to lead a sane and well-ordered life, do not marry someone who has worked for any time in the creative department of an advertising agency. For good and ill, the job instils in you a lifelong fear of the obvious: the urge to question every orthodoxy and to rail against every consensus.
This is tiring. Especially for people around you.
A few years ago, we decided we...