Disney Media: Understanding the kids of the 'Pulse' generation
Geoffrey PrecourtWarc
Marketers started talking about 'Pulses' – the generation of very, very young (ages 0 to 15) – about 18 months ago. And Disney Media, always a home for the perpetually youthful in mind, is actively pursuing the interests of these 68 million young Americans who are not just waiting for the opportunity to buy but have become actual market movers.
"Strive for immersion," is the mantra for Marc C. Normand, vp/research/media sales & marketing at Disney Media, the group responsible for researching and positioning the the Disney Channel,...