Disney Destinations International: Goofy's Park Guide
Emma Marie Lea
Campaign details
Brand owner: Disney Destinations InternationalAgency: DesignateBrand: Walt Disney WorldCountry: The United Kingdom
Executive summary
The Walt Disney World Resort in Florida experienced a decline in the number of visits made to each theme park from UK guests during their holidayvisits per guest. At the same time, consumer research showed that UK customers had very limited knowledge about the resort.
Disney Destinations International EMEA, which manages the promotion of Walt Disney World to a UK audience, approached Designate for a digital campaign solution...