Deutsche Telekom: Sea Hero Quest

This case study shows how Deutsche Telekom, a telecommunications brand, used gaming to raise awareness towards dementia research in Germany.

Advertiser: Deutsche TelekomAgency: Saatchi & SaatchiCountry: United Kingdom

Objectives

This is an effectiveness paper like no other. In terms of achieving an impact, you won’t read a paper with more compelling numbers. What we did, we did more effectively in terms of both time and cost than it has ever been possible to do before. Our financial results are in the form of the cost to society of making the level of real-world impact that we have.

In our day-to-day work with DT we help it meet its commercial targets through the platform,...

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