Danish Defence Recruitment Branch: Train with the Danish Defence - like 188,056 others

This case study describes how Danish Defence, the country's armed forces, developed a mobile fitness app targeting young people, with the aims of changing perceptions of the organisation and improving the fitness of new recruits and existing soldiers.

Danish Defence Recruitment Branch: Train with the Danish Defence, like 188,056 others

RelationshusetGekko

Entry Information

Country where program ran: DenmarkProgram start date: 08/01/12Program end date: 08/31/12Advertiser/Client Name: Danish DefenceProduct/Service Description: A PROFESSIONAL TRAINING APPLICATIONPhysical training combined with the military easily bring up pictures of shouting sergeants, but the fact is that the Danish Defence is an expert on correct and efficient physical training. As a part of their branding and recruitment efforts, The Danish Defence Recruitment Branch (DDRB) developed a unique mobile application, which could help military personnel as well...

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