Dabur Odomos: How we made Odomos part of the school uniform
Campaign details
Brand owner: Dabur India Ltd.Brand: Dabur OdomosCountry: IndiaIndustry Healthcare services, providersMedia: Direct marketing, Outdoor, out-of-home, Public relations, Sponsorship - event, propertyBudget: Up to 500k
Executive summary
One of the oldest brands in outdoor mosquito protection in India, Dabur Odomos has been paving its way in the Indian market for almost 40 years now. The very nature of our product being personal application, made it suitable to give protection against Dengue. Every morning, when kids go out...