Dabur Odomos: How we made Odomos part of the school unifrom

This case study shows how Dabur Odomos, a mosquito protection brand, launched an educational campaign about Dengue fever in India, and increased its sales.

Dabur Odomos: How we made Odomos part of the school uniform

Campaign details

Brand owner: Dabur India Ltd.Brand: Dabur OdomosCountry: IndiaIndustry Healthcare services, providersMedia: Direct marketing, Outdoor, out-of-home, Public relations, Sponsorship - event, propertyBudget: Up to 500k

Executive summary

One of the oldest brands in outdoor mosquito protection in India, Dabur Odomos has been paving its way in the Indian market for almost 40 years now. The very nature of our product being personal application, made it suitable to give protection against Dengue. Every morning, when kids go out...

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