DJ EZ & Cancer Research UK: Turning tables on cancer

Marcus O'Sullivan, Felipe Delphorno, David Gray, Ciara Gaughan, Brian Boulter

This case study describes how DJ EZ, a UK Garage DJ, used immersive content on social media platforms to drive audiences to an online charity event for Cancer Research UK.

Campaign details

Brand: DJ EZ & Cancer Research UKBrand Owner: Paul MariniLead Agency: CirculateContributing Agencies: Flux BroadcastCountry: United KingdomIndustries: Charities & voluntary organisationsMedia Channels: Content marketing, Games & competitions, Online video, Public relations, Search marketing, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

DJ EZ came to Circulate seeking a creative idea and comprehensive strategy for his online charity event for Cancer Research UK. The creative solution needed to elevate his cause and make DJ EZ's campaign a talking point across the UK....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands