In the age of online shopping, logistics companies are in greater demand than ever before. But they have to compete in a global environment – not just from an economic point of view, but also in a communicative context.
The good news: DHL has more company locations, more vehicles and more staff than anyone else. And this is why: DHL is faster. But how can we spread our message in a huge, competitive global market, when all we have is this small budget?
The Idea: We let our competitors in Germany work for us via an advertisement "Trojan style". The...