Currys PC World: We start with you

This case study shows how Currys PC World, a UK electronics retailer, successfully differentiated itself from its competitors by creating a service-driven campaign, growing both sales and customer trust.

Currys PC World: We start with you

Sarah Sternberg and David Edwards

Campaign details

Client: Currys PC WorldAgency: AMVBBDOBrand: Curry's / PC world

From last place to first place: Summary

Currys PC World was facing a number of challenges. They were feeling pressure on all sides-from Argos and Amazon on range, and John Lewis on service.

Their reaction was to depend more and more on price and promotion, hooked on short term ROI. This made brand preference dwindle further and deepened their problems.

They were stuck in this cycle, with no end in sight.

So...

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