Construct your future: Attracting talent and recruiting apprentices for the construction sector
Bell
Executive summary
CITB is responsible for encouraging young people to join the construction industry. But with demand for construction workers set to soar, the recruitment challenge is increasing, with an estimated 30,000 new managers needed in the next four years. CITB needed to change perceptions of construction and recruit a wider demographic too.
Following a tender process, Bell was appointed to design a campaign for 14–18 year olds to increase apprenticeship recruitment levels and change views of the industry and its suitability as a career. Effectiveness would...