Considerations for adopting technology

This article highlights six factors to take into account when considering using technology in marketing campaigns.

Considerations for adopting technology

Daniel HirschmannHirsch & Mann

From electronic tasting spoons for French mustard to robotic musical orchestration for an African soft drink, brands are using technology in innovative ways to engage with consumers. Here are six factors to take into account when considering technology.

New technology

This article is part of a collection of articles on the marketing opportunities in new technology. Read more.

We live in interesting times. The computers in our pockets are faster than those found in satellites. Gartner, the US company, estimates that there will be 6.4 billion connected devices in...

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