Coca-Cola Myanmar: FIFA World Cup Myanmar Trophy Tour by Coca-Cola

This case study shows how Coca-Cola, a beverage corporation and manufacturer, used a global event to increase brand awareness by promoting Myanmar's new economic stability.

Coca-Cola Myanmar: FIFA World Cup Myanmar Trophy Tour by Coca-Cola

Agency: Today Ogilvy & Mather, MyanmarClient: The Coca-Cola Corporation

Campaign summary

After a half-century of Myanmar's isolation and sanctions and military rule came to an end in 2012, the first legal public gatherings in decades were finally allowed. So when Coca-Cola had the opportunity to unite the people of Myanmar around their national passion for football, we brought that dream to life, making Coca-Cola the most engaging FMCG brand in the country.

Building on the initial positive sentiment from Coca-Cola's market re-entry, we took the FIFA World...

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