Citroën Denmark: Ready to Work

In the latter part of 2008, Citroën Denmark set out to market fully equipped, ready to use vans to workmen who would normally buy a basic van and furnish it themselves.

Citroën Denmark: Ready to Work

GUAVA

ENTRY INFORMATION

Category: AutomotiveCountry where program ran: DenmarkDate program started/ended: 6 October – 30 November 2008

Product Description: Ready to work – the van for professionals.In this campaign, we wanted to sell more than just a vehicle. We wanted to sell a ‘ready-to-work’ van, complete with practical interior solutions to meet individual needs including floor and wall covers, storage shelves, hydraulic ladder holder, trailer coupling, footboard, etc.

Advertiser/Client Name: Citroën DenmarkMedia Channels: DirectMailWebsite: http://arbejdsklar.nu/demo.php

STRATEGY

Marketplace Challenge:

Today, vans are very similar...

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