Citroën Denmark: Ready to Work
GUAVA
ENTRY INFORMATION
Category: AutomotiveCountry where program ran: DenmarkDate program started/ended: 6 October – 30 November 2008
Product Description: Ready to work – the van for professionals.In this campaign, we wanted to sell more than just a vehicle. We wanted to sell a ‘ready-to-work’ van, complete with practical interior solutions to meet individual needs including floor and wall covers, storage shelves, hydraulic ladder holder, trailer coupling, footboard, etc.
Advertiser/Client Name: Citroën DenmarkMedia Channels: DirectMailWebsite: http://arbejdsklar.nu/demo.php
STRATEGY
Marketplace Challenge:
Today, vans are very similar...