Cirko Film: Cinema delivery
Campaign details
Agency: Young & Rubicam BudapestClient: Cirko FilmCategory: Publishing / Entertainment
Executive summary
This case study describes how Cirko Film, a film company in Hungary, launched a mobile cinema to raise an audience for the film 'For Some Inexplicable Reason'. There is not a great tradition in Hungary for watching Hungarian films at the cinema. Cirko Film created 'Cinema Delivery', a mobile cinema that could be ordered like a pizza, which parked up close to the customer's home, to show the film to a private audience of eight. The concept...