Chiquita and Universal Pictures: Minions love bananas 2015

This case study explains how banana company Chiquita used its partnership with Universal Pictures, the movie company, to differentiate its brand with 'Minions' themed content.

Chiquita and Universal Pictures: Minions love bananas 2015

Campaign details

Brand: Chiquita and Universal PicturesAgency: FunMobilityCategory: Cross Media/Cross Mobile Integration Region: NA

Objective

With the Minions feature film set on a course for global domination of the box office this summer, produce giant Chiquita needed a new and innovative way to capitalize on their partnership with Universal Pictures leading up to the release of the film. It wasn't enough to simply equate the banana-loving Minions with the Chiquita brand, this campaign needed to redefine Chiquita's relationship with its mobile audience, capturing new leads...

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