Children and Media

Children's Television Workshop (CTW) develops educational TV for children, worldwide. The paper describes three research projects conducted for CTW: 1) the development of New Kid City, an interactive multimedia service; 2) in Israel, viewing and attitudes of parents and children to the TV programme Rechov Sumsum/Shara'a SimSim; 3) a segmentation (cluster analysis) study of the audience for Sesame Street.

Children and Media. Entertainment and Education in the United States and the Middle East

Joel SchneiderChildren's Television Workshop  United Statesand Michael CohenConsulting LLC Qualitative and Quantitative Research United States

INTRODUCTION

Children's Television Workshop (CTW) is an organization dedicated to the development of educational television for children. Children's Television Workshop reaches more children throughout the world than any other children's television organization. Research has played a significant role in the development of the wide range of Children's Television Workshop programming. Applied Research & Consulting LLC (ARC), a New Yorkbased research company specializing in quantitative...

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