Children and Commercial Communications: A literature review
Barbie Clarke
ABSTRACT
The literature review looks in-depth at children's development, considering child psychology, recent developments in neuroscience, sociological studies, and social competence. It continues by assessing children's understanding of advertising. Most of this research has been centred on television advertising,with some gaps found in the literature that considers children's response to advertising through digital media, magazines and comics, radio, cinema, and outdoor advertising. The review concludes that whilst it is the case that children can recognise advertising at a young age, 4 or 5, it is not until they reach...