Chat-bots in India: The end of multiple apps?

This article explores the opportunities and challenges chat-bots could provide for brand to consumer communication in India.

Chat-bots in India: The end of multiple apps?

Anil Thakraney

Artificial intelligence (AI) is predicted to have a major impact on the marketing industry - in a recent survey more than half of global CMOs said they expected the future impact of AI on marketing and communications to be greater than the impact of social media. According to Warc's 2017 Toolkit, which explores marketing trends set to shape 2017, the future is now: artificial intelligence is already changing the way humans communicate with brands.

Read Warc's report on the power of artificial intelligence and the future of chat-bots for marketers...

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