Campaign details
Brand: Charles Schwab Financial ServicesBrand Owner: Charles SchwabLead Agency: UMContributing Agencies: CNNCountry: United StatesIndustries: InvestmentMedia Channels: Content marketing, Online display, Online video, Outdoor, out-of home, Social media, Sponsorship - media, Television, Websites & micrositesBudget: 1 - 3 million
Executive summary
The Person Who Changed My Lifeis a groundbreaking multimedia content series between Charles Schwab and CNN, which launched in January 2016. This media partnership activation was built on the insight that successful investors don't get to the top alone but, rather, are often...