Charles Schwab Financial Services: The Person Who Changed My Life

This case study describes how financial services company Charles Schwab, joined with news network CNN’s anchors to create a multimedia content series to gain the attention of the hard-to-reach investor audience in the US.

Campaign details

Brand: Charles Schwab Financial ServicesBrand Owner: Charles SchwabLead Agency: UMContributing Agencies: CNNCountry: United StatesIndustries: InvestmentMedia Channels: Content marketing, Online display, Online video, Outdoor, out-of home, Social media, Sponsorship - media, Television, Websites & micrositesBudget: 1 - 3 million

Executive summary

The Person Who Changed My Lifeis a groundbreaking multimedia content series between Charles Schwab and CNN, which launched in January 2016. This media partnership activation was built on the insight that successful investors don't get to the top alone but, rather, are often...

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