Cathay Century Insurance: May heavenly mother be with you

This case study describes how Cathay Century Insurance redesigned and relaunched its My MobiCare app in Taiwan.

Cathay Century Insurance: May heavenly mother be with you

Company: Ogilvy & Mather Advertising TaiwanCountry: Taiwan

Summary statement

Cathay Century Insurance has created "My MobiCare App" to provide helpful services for drivers when car accidents happen. People would not think of this mobile APP only if they encounter unexpected crash, even though the practical application may help drivers with clear instruction and great convenience. The actual usage remains really low, which causes the rate of delete been over high all the time, and even leads it really close to be taken down.

For this re-launch, we borrow...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands