Campbell's Soup: Looking "outside the can" to build a culture of innovation
Geoffrey PrecourtWarc
"Look," Denise Morrison instructed the crowd at the 4A's Transformation 2013 event. "I'm dressed like a cheetah. How many CEOs wear cheetah jackets?"
Denise Morrison talks at Transformation 2013 / Photo credit: John YossarianWhich, of course, begged the question: why did the chief executive of the Campbell Soup Company appear before the assembly in New Orleans dressed in such a way?
Her answer: "It's the speediest animal on the planet. It does from zero-to-62 [miles per hour] in three seconds."
And the connection: Morrison,...