CVS: Love Your Skin

This case study details how CVS Pharmacy, a US retail and online pharmaceutical chain, and Unilever, a consumer goods company, increased sales of their skincare products through encouraging women to think of skincare as a health issue.

CVS: Love Your Skin

Brand: Dove, Vaseline, Simple

Client: Unilever

Agency: Team Unilever Shop

Background

In 2014, CVS re-branded with a renewed focus on health, but it needed a way to unite its health positioning with on-trend beauty categories. Partnering with Unilever, a platform was created for the"Love Your Skin" campaign that leveraged the Dove, Vaseline, and Simple brands to link beauty and health and encourage women to consider their skin as part of their overall, daily well-being.

  • "Love Your Skin" drove skin health education and
  • Helped build a broader, more intentional skin care regimen
    •  leveraging each...

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