B’lue Batman v Superman

This case study shows how B'lue, a drink brand, increased sales and brand awareness in the Philippines by using Batman vs Superman branded content As sales in the soft drinks and juices market were declining, B'lue wanted to become millennial's alternative drink of choice.

B'lue Batman v Superman

Jan Lorraine Cui and PJ de Jesus

Campaign Details

Brand: B'lueBrand Owner: Danone Universal Robina Beverages Inc.Lead Agency: BCI E-nav; Havas MediaCountry: PhilippinesIndustry: Fruit, vegetable juicesChannels used: Events experiential, Mobile apps, Online display, Online video, Outdoor, out-of-home, Packaging design, Point-of-purchase, in-store, Product placement, Product sampling, Sales promotion, Social media, Sponsorship - event, property, Sponsorship - media, Television, Websites microsites, Word of mouth, advocacyBudget: Up to 500k

Executive Summary

In 2016, there was a relevant increase in content consumption through mobile devices. One clear...

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