Business Intelligence and competitive intelligence. Mexico and Latin America

This paper assesses the state of business intelligence and competitive intelligence in Mexico and Latin America and assesses historical and cultural factors that must be addressed specifically in this geographical area.

Business Intelligence and Competitive Intelligence

Mexico and Latin America

Gustavo MendezKuhnImprodi Marketing Research and Consul, Mexico

OVERVIEW

One of the most important aspects in conducting successful business intelligence and competitive intelligence in Mexico and Latin America is to have a general understanding of its culture. When talking about business intelligence and competitive intelligence it is essential to realize that there are large cultural and technological differences in relation to the United States and Europe. First, many Latin American countries are beginning to emerge from financial challenges and old technologies. Secondly, the online databases and online information sources are new...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands