Business Intelligence and Competitive Intelligence
Mexico and Latin America
Gustavo MendezKuhnImprodi Marketing Research and Consul, Mexico
OVERVIEW
One of the most important aspects in conducting successful business intelligence and competitive intelligence in Mexico and Latin America is to have a general understanding of its culture. When talking about business intelligence and competitive intelligence it is essential to realize that there are large cultural and technological differences in relation to the United States and Europe. First, many Latin American countries are beginning to emerge from financial challenges and old technologies. Secondly, the online databases and online information sources are new...