Buchanan Galleries
Interactive & Digital Media
Online & Viral Promotion
Good
“Embracing the effective use of social media has enhanced the impact of the overall campaign and changed perceptions for the better. More than that, it's created efficiencies with my overall marketing budget which allow me to maximise my spend elsewhere”
Sam Stewart, Marketing Manager, Buchanan Galleries
EXECUTIVE SUMMARY
Buchanan Galleries (BG) is a 607,000 sq ft shopping centre in Glasgow city centre. It opened in 1989, has 95 stores, most of which are fashion based. It attracts 20 million visitors a year*and accounts for 14%...