Brunel University London Design Strategy

This case study details how Brunel University, a London-based university, refreshed its design framework to reverse a trend of declining student numbers.

Brunel University London Design Strategy

Agency: Brand Ethos & Reason Design

Our increase in student numbers has renewed our confidence in ourselves, and our institution. Morale is definitely up.

Professor Andrew George, Deputy Vice-Chancellor (Education and International) Brunel University London

Executive summary

The design strategy has reignited our growth. We are delighted with the turnaround

Helen Coleman, Director of marketing, communications and student recruitment Brunel University London

£9.45m fee income boosted in 2015

350 extra students

Brunel University London is ranked 10th among London's universities.

Across all UK universities, even in the face of numerous challenges, there has...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands