Brother International Europe: 141%
Client: BrotherBrand: Brother International EuropeAgency: Grey LondonCategory: Product/Service LaunchCountry: United Kingdom
Before its campaign to introduce the A3 printer, Brother International ranked among the top five printing manufacture brands throughout Europe, but most people were unaware of the company's existence. With low brand awareness and a divide between the company and the consumer, Brother needed a strategy that would not only increase its market share, but also increase its brand awareness.
Using television advertisements as their main platform for reaching the consumer, Brother was able to increase...