Brexit and trust: Where does advertising stand?

This event report explores how the advertising industry is affected by, and affecting, the UK's exit from the European Union.

Brian CarruthersWarc

Brexit loomed over proceedings at LEAD 2017, the annual advertising leadership summit organised by the Advertising Association. While the industry appears resigned to the UK leaving the EU, it is broadly optimistic about its future, and was given an added boost by the insistence of Karen Bradley, the Secretary of State for Culture, Media & Sport, that advertising is seen as a key to the country's post-Brexit success. "It's one of the industries that makes me optimistic about the country's prospects," she said.

Brexit

In a speech peppered with references to well-known campaigns (only one of which...

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