Brands that make me smile: Issues with using selfies to measure happiness
Pete Comley Join the Dots MR, United Kingdom
Introduction
Selfies (i.e. self-portrait photographs taken with a hand-held camera phone) have caught the public imagination in the last couple of years. Since the launch of the iPhone 4, with its front facing camera in 2010, their popularity has soared. In 2012, Time magazine rated selfies as one the top buzzwords of the year. Some people have estimated that the number of selfies taken in 2014 will reach nearly one trillion (Zigterman, 2013) and that they represent a third...