Brand power, premium and potential: How and why it is different and the same in CEE
Peter WalsheBrandZ Millward Brown, UK
Introduction
The initial question you need to ask yourself is what makes a brand a success? To answer this you need to consider the following:
What do eyebrows, a violin and some invisible fish have in common?
The answer is that they are all connected by memorable acts of creativity and so are in their own ways meaningfully different. Let me explain briefly.
Eyebrows.Imagine you are sitting in a crowded cinema waiting for the feature film to...