Boost Mobile: Stay living - the campaign that slayed sales targets

This case study explains how Boost mobile, a pre-paid mobile brand in Australia, launched an emotional campaign in a commoditised market.

Boost Mobile: Stay living - the campaign that slayed sales targets

Campaign details

Agency: The MonkeysAdvertiser: Boost MobileAuthor: Fabio Buresti

Strategic communications challenge

With zero customers, Boost had to rebuild from scratch

Boost Mobile is a prepaid mobile brand that resells mobile services. In 2013, Boost ended its 12-year partnership with Optus, and joined forces with Telstra.

This move came at a significant cost to the Boost business, as Optus legally owned Boost's entire customer base. This prevented Boost from contacting any of its customers, killing all hope of easily migrating them over to the...

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