Richard Temple has worked for most of his career at John Ayling & Associates and has worked on FMCG, financial services, publishing and incubator brands. JAA is a leading privately owned independent media agency, based in London.
1. Ogilvy on advertising
By David Ogilvy
Published by Prion Books
This was the first book I ever read on advertising and it inspired me to get into the industry. Anyone wanting to get into business should read this, despite it being forty years old. It distils a lifetime of wisdom on what works creatively, but more importantly sets the standard for client...