Blasting 10 big data myths with 10 research panel examples

This paper debunks common myths surrounding Big Data, such as that it is a new phenomenon, that it is clean, that it is the domain of IT and that it requires a big budget.

Blasting 10 big data myths with 10 research panel examples

Annie Pettit

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Introduction

Which of the following brands of laundry detergent did you purchase in the last three months?

Which of these categories of personal care products do you, or does someone in your household, use?

How often do you use coupons when purchasing food and beverage products?

If you were to read ten different surveys from ten different clients, chances are you would find these questions on several of them. Purchase behaviour, product usage, and coupon usage are fundamental questions...

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