Bijoux Indiscrets: Orgasm Sound Library

This case study explains how Bijoux Indiscrets, an erotic products company, used research, a video and PR to start a conversation with Spanish women.

Bijoux Indiscret: Orgasm Sound Library

Executive summary

Product Description:

Bijoux Indiscrets is a brand of erotic products created by and for women. They are conceived to promote a more inclusive and provocative sexuality that unlocks the appetites and sexual fantasies of women and their partners in a more elegant, seductive and emotional way.

Objective of the Campaign:

Some 22.5% of Spanish women never or almost never reach orgasm during sex. Many feel so pressured to achieve orgasm in the way their masculine partners are expecting, that 52% end up faking it from time to time, and 11.8% always fake it--something...

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