Big Data strategies: Key themes from I-COM 2012

A round-up of presentations from the I-COM 2012 conference. Across the course of a wide range of panel discussions and presentations a number of key themes emerged.

Big Data strategies: Key themes from I-COM 2012

Cila WarnckeWarc

The annual International Conference on Online Media Measurement (I-COM) took place in Rome, Italy, in October 2012, where delegates from around the world gathered to discuss Big Data – what it is, what it does and what it means for the world of marketing.

Across the course of a wide range of panel discussions and presentations a number of key themes emerged which are summarised in this report. Among these were the challenges of adapting to the “Big Data” megatrend – the explosion in available data on shoppers available...

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