Big Data strategies: Key themes from I-COM 2012
Cila WarnckeWarc
The annual International Conference on Online Media Measurement (I-COM) took place in Rome, Italy, in October 2012, where delegates from around the world gathered to discuss Big Data – what it is, what it does and what it means for the world of marketing.
Across the course of a wide range of panel discussions and presentations a number of key themes emerged which are summarised in this report. Among these were the challenges of adapting to the “Big Data” megatrend – the explosion in available data on shoppers available...