Between A Rock And A Hard Place: Experiencing the world of adventure first-hand to uncover new opportunities for growth
Introduction
When Michelle of Clif Bar and Company reached out to the strategic insight and innovation consultancy, antedote and asked for help in understanding the world of adventure and bringing the consumer to life for Clif, it seemed like a pretty straightforward and familiar brief, and one that would be a lot of fun – after all, who doesn't like spending time in the great outdoors?
Once we started digging into the organizational context and the...