Berocca - Moving from sickness to health: how Berocca achieved big growth when it stopped acting like a multivitamin

Jennifer Baldwin and Sibel Akel

By 2008, even after nineteen years in the UK market, Berocca remained a small brand. This paper shows how communications helped Berocca answer its company’s bold ambition to make it a larger brand.

Berocca - Moving from sickness to health: how Berocca achieved big growth when it stopped acting like a multivitamin

Jennifer Baldwin and Sibel Akel – JWT

EDITOR'S SUMMARY

The judges found this paper a real pick-me-up, just like Berocca itself. By 2008, even after 19 years in the UK market, Berocca remained a small brand, famed as little more than a hangover cure and ranged alongside a whole host of other seemingly similar multivitamins. This paper shows how communications helped Berocca answer its parent company's bold ambitions to make it a larger brand. It did this by moving Berocca from...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands