Advertiser: Bergen International FestivalAgency: ANTI BergenCountry: Norway
Objectives
Figure 1: Image from FiB
Bergen International Festival
Established in 1953, under Royal patronage, Bergen International Festival [Festspillene i Bergen / FiB] is the largest classical and avantgarde music and theatre festival in the Nordic countries.
The festival is a not-for-profit foundation, receiving public funding in addition to corporate sponsorships and private donations.
Client Objectives
- Increase first time visitors
- Maintain strong patronage from existing attendees
- Increase overall audience numbers
- Increase ticket sales
In 2012, the number of first time visitors was at 11%.1The client outlined...