Berentzen – Hand Cart Promotion

Wine and spirit manufacturer Berentzen holds an annual winter seasonal promotion that features a branded hand cart distributing drinks around Germany.
  

Berentzen – Hand Cart Promotion

Agency name: Röver Marketing & Werbung Client name: Berentzen Gruppe AG Category: Innovative Idea or Concept Country: Germany

BACKGROUND

Berentzen launches their seasonal promotion just in time for winter: wherever you are, it is hard to miss the original Berentzen hand cart which always provides sufficient “fluid” supplies. This campaign is eagerly awaited by a huge fan base every year. In 2006, the Berentzen hand cart tour including a “pimp your hand cart” contest.

OBJECTIVES

  • To be the seasonal highlight in the spirits' retail sector.

  • Increase sales and distribution in...

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