Behavioural Economics Primer: Change blindness
Behavioural economics
This article is part of Warc's Behavioural Economics Primer.
Change blindness is the failure to notice a major visual change in our field of view if we are briefly distracted. Normally, any change to a scene grabs our attention, but if that change is hidden by any sort of disruption, such as if we:
- look momentarily away;
- blink; or
- cut from one view to another and back in a movie,
- we can and do miss large changes.
For...