This case study shows how Maybelline, the cosmetics brand, increased brand awareness and sales in Singapore by tapping into women's love for Snapchat selfies.
Campaign details
Brand: MaybellineBrand Owner: L'OréalLead Agency: TBWA\Group SingaporeCountry: SingaporeIndustries: Cosmetics, beauty aidsMedia Channels: Games & Competitions, Online Video, Social media, Websites & microsites
Executive Summary
This is the story of how Maybelline disrupted conventional cosmetic product advertising by cleverly demonstrating the efficacy and finish of our new Dream Velvet foundation, without needing to say a single word.
By tapping into young Singaporean women's obsession with Snapchat selfies, we positioned our new foundation as a real-life Snapchat filter, gaining instantaneous resonance with our audience.
As a result, we successfully...