Bayer Bepanthen: Put the human into healthcare

This article outlines a case study for Bayer Consumer Healthcare's Bepanthen babycare skin cream that supported new mothers through educational reassurance.

Bayer Bepanthen: Put the human into healthcare

Rachel Pashley and Ebla Salvi J. Walter Thompson

In introducing Bepanthen, a new babycare skin cream to the market, Bayer's goal was to support new mothers in the first weeks after birth, and put the human back into healthcare. This strategy has delivered huge traction for the brand and provided genuine care for new mothers at this challenging time in their lives.

Healthcare Marketing

This article is part of a collection of articles on healthcare marketing. Read more.

This paper outlines a case study for Bayer Consumer Healthcare's Bepanthen...

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