BT Sport: The biggest ever UK live stream audience

This case study explains how BT Sport, a British sports channel, live streamed football games on YouTube in order to gain maximum distribution and connect with fans.

BT Sport: The biggest ever UK live stream audience

Agency: Maxus Communications

BT Sport needed to increase consideration and purchase of its channels, but faced difficulty from football fans who resented BT for putting UEFA Champions League behind a paywall and weren't engaging with their advertising. A solution was needed to bring in a large volume of viewers to sample their service.

Strategy

In a world of subscriptions and pay-wall content, BT opened up their gates for two of the biggest football events of the year, giving fans a chance to see what they were missing by not having a...

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