BT Sport Commercial: Champions League Pub Signs
Executive summary
Product Description:
BT Sport, a British sports channel gained exclusive UEFA Champions League television rights for the first time in 2015. This formed part of a wider sports offering to pubs, clubs and venues across the country. These organisations pay a monthly subscription based on their rateable value.
Objective of the Campaign:
The business goals were to:
- Significantly increase the number of new acquisitions
- Retain existing customers
- Increase ARPU (average revenue per unit)