BMW Group: BMW Group - THE NEXT 100 YEARS

This campaign explores how BMW Group, the German car manufacturer, launched a worldwide campaign, following a live event in Germany, to coincide with its 100-year anniversary.

Campaign details

Brand/Sponsor: BMW Group

Title: BMW Group - THE NEXT 100 YEARS

Campaign Cost: $5-10 million

Campaign Scope: international_core

Advertising Agency: VOK DAMS

Product Type: Corporate Anniversary

Campaign Start: 03/07/2016

Campaign Ends: 03/07/2016

Campaign Ran: Live event in Germany, with broadcasting and media coverage worldwide - subsequent campaign by BMW was worldwide

Campaign Description: Brand awareness, innovation strategy & product launch

Campaign Summary

In 2016, BMW Group celebrated its 100-year anniversary. They rolled out a massive global campaign – called "THE NEXT 100 YEARS" – introducing BMW's vision for...

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