Audi: Mechanics

This case study shows how Audi, the car manufacturer, increased service sales in Germany by releasing a dramatic ad that engaged consumers' fears over car repairs.

Advertiser: Audi AgAgency: thjnk Berlin GmbHCountry: Germany

Objectives

The campaign aimed to point out that the decision for a premium car brand is still crucial after buying an Audi. Because: The brand claim "Vorsprung durch Technik" does not only refer to the cars themselves – it rather is a quality indicator when it comes to premium after-sales services. Therefore, the campaign had to establish Audi Service as the number one service provider for Audi drivers.

Among this overall goal, the parameters for the success of the campaign were defined by the following objectives:

Commercial objectives...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands