Audi A3: Changing gears with the Next Big Audi

This case study explains how Audi, a car manufacturer, successfully launched its new model in India, using an immersive 3D interactive experience.

Audi A3: Changing gears with the Next Big Audi

Agency: Mediacom Communications, IndiaClient: Audi

The summary statement

To establish A3 as the most desirable luxury sedan in India we shifted gears from clichéd ideas.

Targeting young tech savvy auto enthusiasts purchasing their first luxury sedan, we not only engaged with the influencers, but made them the key element of the whole experience by creating alternative sensory experiences through a unique multi-channel customer experience strategy

Campaign strategy

AUDI was planning the launch of the new AUDI A3, targeting the young tech savvy auto enthusiasts who were purchasing their...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands