Arwa: Price of water
Brand: Arwa
Agency: Memac Ogilvy Dubai
Media used: TV, Posters, In-Store Promo, Social Media
Target audience: UAE Residents
Challenge and business objectives
Water scarcity is a global issue but people still waste it as if it has no value. They don't seem to appreciate how precious it is. We wanted to change people's mindsets by encouraging them to reconsider the value of clean water.
Insight
Since the Syrian conflict began, 9 million people have been displaced and huge refugee camps have been set up in neighbouring countries. They are now safe from...