Campaign details
Brand: Ariel MaticBrand Owner: Procter & Gamble IndiaLead Agency: BBDO IndiaContributing Agency: Red Ice FilmsCountry: IndiaIndustries: Laundry productsMedia Channels: Cinema, Online video, Other & ambient media, Outdoor, out-of-home, Packaging & design, Print - general, Social media, Television, Word of mouth, advocacyBudget: 500k - 1 million
Executive Summary
Sequels are notoriously difficult; be it movies or brand campaigns. They fail when the original premise is rehashed without building the overall narrative.
In 2015, Ariel brought the issue of gender inequality into public consciousness with a...