An Uncommon Sense of the Digital Consumer

Jonathan Carson

This slide presentation on mainly U.S. consumers' digital habits argues that SoLoMo (social, local and mobile) will drive future digital growth, suggesting that advertising models need to "follow the consumer" into these three areas.
The presentation also offers key statistics and datapoints on SoLoMo, and ultimately argues that the three areas are, ultimately, complementary in driving growth: together, they create a "virtuous circle" of consumer usage, creating a "fabulous new palette" for marketers. The report concludes with some guidance for creating effective SoLoMo advertising....

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